SEO the Right Way for Brands

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Search Engine Optimization for Brands

How brands should do SEO the right way to increase their revenues

Search Engine Optimization is among the most effective ways to market your brand. SEO aims at driving more traffic to your site, and it follows that the higher the number of people who are viewing your products or services the more likely it is that you will make sales. However, search engines such as Google have set out strict rules to ensure that Search Engine Optimization is done in the right way. If they fail to follow the stipulated rules, a company risks suffering severe punishments from the search engines, and in the worst case scenario the company’s site could be removed from the search engines completely. In fact, Google has recently made it clear that it will initiate new penalties for those websites that appear “too optimized”.

When Search Engine optimization is done correctly, it will help to boost the ranking of your website on the internet. This means that your website will appear in the first pages of particular keyword searches. Research has proven that websites that rank in the first pages of keyword search receive more visitors than those that appear on lower pages. And due to the fact that visitors are looking for a particular product or service when they land on your page, the chances of increased sales are also augmented. SEO is a very important aspect of any business branding, but it must be done within the confines of the stipulated laws and guidelines. What are the safe ways to do SEO?

Avoid unnatural links

Link spamming is a dangerous game that is severely punished by search engines. Search engines aspire to put all companies’ websites on a common ground and therefore unnatural links that are intended to manipulate the search engine ranking (such as buying links or other link schemes) are not tolerated.

One way to have quality back links is to submit your articles in web directories. There are a few renowned web directories that are highly regarded by search engines, for example DMOZ and Yahoo. However, for your articles to be accepted by these directories they must be of very high quality. If you cannot get back-links from these specific article directories you can always get your links to many other ones that are also available online.

In addition, it is always advantageous to establish your company in social media like Twitter and Facebook. Engage the members in constructive discussions which are relevant to your line of business. It is also helpful to have your friends talking about your brand in their blogs and sites.

Hire the right SEO company

While you can do brand SEO on your own, the fact is that it is a very demanding process that will require you to devote a lot of your time. If your time is already engaged in the company’s operations it may be difficult for you to engage in effective SEO by yourself, and that is the reason why you should hire a good SEO company. While there are many SEO companies out there, there are very few high quality ones. Make sure that the company you choose provides you with evidence of their current projects as well as those that they have worked on in the past. It is also important to ensure that the company is not involved in any SEO malpractices, such as buying traffic, which could lead to the blacklisting of your site by search engines. As much as you may want to save on SEO costs, don’t let the price stand between you and quality work. This is definitely not an area to take shortcuts.

Use acceptable language on your website

Using the right language on your site is essential in helping you promote your brand. When Google stated that they would punish those sites that appear to be over optimized, they must have included keyword stuffing as a part of over optimization. Keyword stuffing occurs when one keyword is over used on one page in such a manner to convince the search engine that your site is the most relevant for that particular keyword search. Keyword stuffing is wrong for two reasons. The first one is that it is not attractive to the reader who will read that particular article. Who wants to read the same keyword over and over again on the same page? It can be unappealing and annoying. The second reason why it’s wrong is that search engines are not interested in any tactics that are aimed at manipulating the search results.

Therefore instead of staffing your articles with keywords, try to write naturally as if you were not thinking about SEO. Write articles that everyone would find interesting and enjoy reading. The fact is that keyword percentage actually contributes a very small percentage in search engine ranking.

Make contributions to your industry

You want to make your brand relevant and known? Then stick to your industry and be of help to other people. This will ensure that people will not only find your articles helpful but they will also want to link to your site. This is a good approach for generating links. Write quality articles on industry studies, how to carry out different processes, guides to doing things, and other relevant subjects. Always strive to have unique content. Try to get into people’s minds to understand the kind of questions that they may be having, and work to provide adequate answers.

If you have to use keywords in your articles, make sure to use them at the right places. Keywords are more relevant when they are used in places such as the title, the subheadings, and the first and last lines of the article. Which keywords you use is also very important. You can use keyword investigation tools to determine the exact keywords that people search when they are looking for a business in your industry.

There are many tools that can be used for brand SEO. SEO will help to promote your business brand and also give your business world recognition. However, it is important to ensure that you use the right tools, because if you don’t your site will become blacklisted and you will lose business, money, and so much effort will go to waste. If you have any questions and want to get started on a good SEO program included in our Content Marketing System contact Evolution Media at

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