Discover 8 Best Advantages of Using Video to Boost Sales for Brands
Video marketing is becoming one of the best tools to promote e-commerce and websites. Most companies, especially Brands/Fortune 500 Companies, need to start creating videos in order to attract more customers and boost their sales. There are many reasons why this is an essential tool in the business world today. This article gives several of the benefits of using video to promote products on the internet.
1. People Like Watching Videos
In general, most people would prefer to watch a video than read text. This is the primary reason why video is a powerful tool in attracting more customers and sales. The most popular example of this fact is the phenomenon of Youtube which has become one of the most visited sites in the world. It has more videos than any other website. The popularity of Youtube emphasizes the importance of video to attract more customers. This can be a real challenge for most businesses, especially Brands/Fortune 500 Companies. They have to be very creative in making videos that entertain their customers. But as a result they will be able to drive more revenue opportunities.
2. Relatively New
Video is widely considered to be the latest technology in the area of marketing. This means that there are relatively few competitors using video to boost their sales. That is the reason why Brands/Fortune 500 Companies have to start using video marketing to stay ahead of the competition. Now is the perfect time to utilize this new technology to attract more customers and boost sales.
3. Easy to Share
Videos are a powerful marketing tool in getting your messages to your core audience. It is considered one of the easiest ways to share information on the internet. Many expert marketers like to use video because of its “shareable” features. The customers are able to share the videos through social media such as Facebook, Twitter, and Youtube. Doing this enables the products to be promoted virally. Video is the only marketing tool that can make a product go viral. This technology is similar to word of mouth marketing (WoM), but actually more powerful. The more viral a video goes in social media, the more exposure and revenue a company will receive due to advertising and/or selling products through the video.
4. Increase Branding and Credibility
Branding and credibility are the most important factors for Brands/Fortune 500 Companies. They are very critical factors in improving the sales and attracting more customers. Nowadays, people like to trust in branded and credible companies. That is the reason why it is important to focus on more videos that build and increase these two elements. A good company should be able to create videos that can represent their products, company, website, and e-commerce site all at the same time. Doing this allows your customers to relate even more to your messages, and will inherently boost brand awareness and income over time.
5. Decrease the Website or E-commerce Site’s Bounce Rate with Video
Bounce rate represents how long visitors stay on a specific website. If a visitor comes to a website and then directly goes away from it, the bounce rate will be higher. Bounce rate is one of the most important factors in the Search Engine Optimization (SEO) process. The lower the bounce rate, the higher ranking a website can achieve in search engines like Google, Yahoo, Bing, and many more. It means that if Brands/Fortune 500 Companies would like to improve their ranking in the search engines that they have to first decrease their bounce rates. The bounce rate can significantly be decreased by putting one or two videos on the website. The presence of videos on a site is targeted to get more people interested in watching what a company is trying to sell, which is yet another reason why companies should focus on putting videos on their sites as soon as possible.
6. Get Your Videos Ranked in the Search Engine
This technique only works when the videos are uploaded to video sharing websites such as Youtube or Vimeo. They can be optimized by setting up great titles, descriptions, and links to the company’s website. Video optimization should enable them to get ranked on the search engines sooner. The higher the positioning on the search engine again means more brand awareness and revenue opportunities. More visitors will be coming to your website and sharing your videos.
7. Video Marketing Has Good ROI
Video marketing is considered one of the best ways to quickly get a brand’s message to its audience. A company needs to create videos and share them on the video sharing sites, such as Youtube and Vimeo. There is no advertising fee for uploading videos to these sites, but the results can be incredibly lucrative. Video converts at around 30-200% depending on the product and call to action. This combination of low marketing costs and high gains is what makes video sharing sites so useful for businesses.
8. More Exposure to Brand Videos
Many marketers believe that customers usually take action to buy a product or service after being exposed to the product several times. Posting videos on websites, e-commerce, or video sharing sites will promote products or brands more effectively because customers are able to remember a specific brand and product more easily if they see videos about it. That is the reason why Brands/Fortune 500 Companies should use video to promote their brands throughout the internet. Video is a very powerful tool in expediting the branding process and boosting future sales.
These are some of the advantages of using videos to promote products or services for a Brand/Fortune 500 Company. It is best to combine these video marketing efforts with other marketing strategies online, such as social media and search engine optimization. Video marketing is a very powerful tool to boost sales and promote products or services.